Sometimes you just don’t know what you don’t know. If you work for a bio start-up or a company that is launching a new drug or device be sure you start thinking of your marketing end game right out of the gate! Knowing where you want to end up is vital to creating a successful strategy from the start. So mark your calendars now! Join MassBio member Poretta & Orr for an informative and interactive Lunch & Learn as we discuss the strategy behind a successful framework for convention planning, including identification of essential partners and their roles.

• Rob Metz, Senior Vice President, Global Business Operations & Chief Compliance Officer at Horizon Therapeutics is showcased in video clips and interviews that highlight Horizon Therapeutics strategic use of conventions through several phases of company growth and product life cycle.
• A review of best practices relating to conventions, pre-launch and launch phases is reviewed.
• Best practices pertaining to planning and program evaluation is also a critical component of a successful convention marketing program and discussed.
• Agency collaboration processes and success stories are shared.

Remember, having a strategy from the beginning is vital to successful, creative and memorable convention and exhibit marketing. Come ask your questions, enjoy a delicious lunch and let’s get acquainted!